About Vivero Industries
Vivero Industries is a Michigan-based web design agency built around one core goal — creating websites that actually work. Based in Alpena, I work directly with small businesses, contractors, and nonprofit organizations across Northern Michigan to design and build websites that are clear, effective, and built for growth.
Unlike larger agencies, you’re not passed between departments or account managers. Every project is handled directly, ensuring clear communication, faster turnaround times, and a more focused, personalized experience from start to finish.
CARLOS VIVERO
FOUNDER & CEO / SENIOR DESIGNER
I’m the founder and driving force behind Vivero Industries. With over a decade of professional experience in web design and development, I bring both technical skill and creative vision to every project.
Over the past four years, I’ve grown my agency exponentially by focusing on what matters most: quality work, quick turnarounds, and treating people like people — not invoices.
Beyond my work, I’m a strong advocate for substance use recovery. I’ve been in recovery myself for nearly a decade, and that journey has completely changed my life. It’s shaped the way I approach both business and life — with discipline, consistency, and a commitment to building something meaningful.
I’m also a kidney transplant recipient and an advocate for those living with chronic kidney disease and navigating the transplant journey. That experience has given me a deeper perspective on resilience, gratitude, and long-term growth — values that carry into everything I do.
Outside of work, I’m a proud husband and father to four amazing kids. Before diving into web design, I am also a touring and recording artist. In my free time, I enjoy traveling, making memories with family and friends, and recording music in my home studio.